In an interview with Business Insider India Cosmos Maya said it has five parcels under product for China.
Their popular series Motu Patlu is still a hit in India, Indonesia, Pakistan and China. It was also the fourth most search keyword on Google in 2018.
After Chotta Bheem went transnational, yet another popular Indian liveliness Motu Patlu Is heading for greener ranges.
Indian animated characters Motu Patlu have planted a place at the Madame Tussauds then, getting the first Indian animated characters to have their wax statues at the gallery.
A large number of 90s and 2000s Indian children were raised on Japanese cartoons. Now, the tables have turned and how. Looks like India is taking up the mantle of net exporter of liveliness lots. After Chotta Bheem went transnational, yet another popular Indian vitality Motu Patlu Is heading for greener ranges.
New Delhi: Indian animated characters Motu Patlu have planted a place at the Madame Tussauds then, getting the first Indian animated characters to have their wax statues at the gallery. The statues of the iconic Nicktoons Motu Patlu, resting on the popular Lotpot children magazine characters, were unveiled on Tuesday, read a statement.
The show is aired on Nickelodeon. Nina Elavia Jaipuria, Head of Hindi Mass Entertainment and the Kiddies TV Network at Viacom18, said”‘Motu Patlu Since its TV debut on Nickelodeon seven times ago has gone on to be a global miracle, important, loved and adored by kiddies. Taking the characters out of TV defences into theatricals, consumer products, games have all added to the appeal of the characters and helped forge an everlasting bond with kiddies.”
Cosmos Maya, the generators of Motu Patlu, are now planning to capture a share of China’s$ 29 billion vitality assistance.
“ We’ve 4-5 new shows under product for China. I explosively believe that both India and China have analogous culture, family values, and life,” said Suhas Kadav, Chief Creative Officer, Cosmos Maya to Business Insider India in an interview.
The idea behind the shows is to weave in moral values into the cartoons. This might find takers in China as, like in India, families in both the countries want their children to watch shows under female supervision. “ Hence Chinese people have some inclination towards Indian content,” explains Suhas.
The Growth of Motu Patlu
, the Chinese entertainment aid is anticipated to catch the US as the world’s biggest box office in 2020. China has over 800 million internet druggies, out of which 300 million druggies consume videotape laboriously on colourful platforms including iQiyim, Youku, and Tencent.
China’s vitality assistance is anticipated to swell to $54.3 billion by 2025, according to The “ Global and China Animation Industry Report.
“ Our series Baapu is a transnational smash and our youtube channel Wow Kidz has around 12 million subscribers,” said Suhas Kadav.
The Growth of Motu Patlu
Suhas Kadav, Chief Creative Officer, Cosmos Maya created Motu Patlu in 2011. Source Cosmos Maya
Motu Patlu is a classic Indian series on the same lines as Laurel and Hardy. Two stylish musketeers Motu and Patlu constantly run into trouble, and are latterly chased by a police officer. The show reportedly garnered further than three million views on WowKidz, Cosmos Mayas And Youtube India in 2018.
Announcement Motu Patlu
It also has a first transport advantage. “ At the time we began our Motu Patlu series, there were hardly any vitality workrooms making Indian content. The only Indian show I remember is Chota Bheem that marked its trip on TV in 2008,” said Suhas, who created Motu Patlu in 2011.
He further added, “ Motu Patlu has been the top show for more than five times. The show’s growth also led to the growth of Nickelodeon in India. When we partnered with Nickelodeon it ranked fifth but it cameNo. 1 cartoon channel soon after the launch of Motu Patlu.”
Motu Patlu was also the fourth most searched show on Google in 2018, said China Internet Report 2019. Interestingly, the show is geo- blocked on Youtube.
The report still doesn’t reveal any details about the viewership of the show in the country. The show was also declared as the ninth most searched keyword in India and fourth most searched show in the world, in Google Trends 2018.
Anish Mehta, CEO Cosmos Maya, had before told The Hindu that the show is their biggest property and they look forward to further viewership in 2019. Cosmos Maya is allowing ventures into virtual reality soon.
“ The business for VR in India is being analysed and the current trends paint a good picture,” he said.
In April 2018, Singapore- grounded equity investor Emerald Media bought a controlling stake in Cosmos Maya for an undisclosed quantum. The plant took three new series outside of India to transnational business.